The ways you can use Capitol Cups as part of, or as the centerpiece of, your next marketing, branding, fund raising campaign or new product introduction, are endless! We’re happy to share our experience and expertise. Contact us to develop your own successful marketing program!
Capitol Cups’ full wrap imprint area is ideal to illustrate product features and benefits. The durable imprint and reusable cup continue to build brand recognition and loyalty long after your promotion has ended.
- People-oriented graphics (customer service teams)
- Business groups
- Sports teams
- Grand-openings , new or multiple locations
- Training seminars
- Conferences and meetings
- Hotels and travel/vacation destinations
- Sporting and entertainment events, venues
- Attractions including amusement parks, zoos, and museums
Following are just some of the ways to successfully market a brand or promotion using Capitol Cups. If you’d like to share your own promotional success story using a Capitol cup, Contact Us – we’d love to hear about it!
Idea: A 200 store convenience chain planned a 4th quarter promotion to increase coffee sales.
The Promotion: The chain purchased 300,000 cups. They sold the cups for $1.99 each. The customers received the cup and discounted refills for the duration of the 3 month promotion. The promotion was support by Social Media, promotional signage inside and outside store. The cups were merchandised in three locations acrylic display at checkout, acrylic display at coffee bar and refillable cup replaced the disposable cups in the cup dispenser. (Added benefit kept disposable cups out of the landfills)
The Results: The chain sold 300,000 cups in 3 months. They sold 800,000 refills during the promotion period. Store average was 44 refills per day!
Idea: National QSR chain planned a spring promotion to increase Iced Coffee and Iced Tea sales in the US.
The Promotion: The chain purchased 1.3 million cups. They distributed coupons through mailers offering a free cup with the purchase of an Iced Tea or Iced Coffee and offering discounted refills for the duration of the promotion. The promotion is supported by Social Media, signage and in-store POP.
The Results: All cups where given out and the refill numbers are very strong. Program is so successful they have repeated the program for three years!
Non – Profit
Idea: Non – Profit Food Banks partnered with a well-known QSR in the Philadelphia market to raise funds and awareness of their programs.
The Promotion: QSR purchased 100,000 cups. They sold the cups for $3.99 each. One dollar from the sale of each cup was donated to the area Food Banks. The customers received discounted refills for the duration of the promotion. The promotion began on Black Friday and ran through December 31. Promotion was supported by Social Media, POP and traditional media.
The Result: All cups were sold and $100,000 was raised in 5 weeks!